You searched for: "*"

The results has been filter on Authors containing E. Petit Damico.
ANA has found 1 results for you, in 133 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The contribution of psychographic research to promotion

The purpose and the nature of this memo is a very practical one: it is to show how we tried to make better decisions on promotions by reinforcing the classic judgemental approach with an inter-subjective research oriented approach (based on consumer...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Authors: E. Petit Damico, Wolfgang Noll
June 15, 1976
×

Citation

Petit Damico and Noll (1976a, June 15). The contribution of psychographic research to promotion . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-contribution-of-psychographic-research-to-promotion-