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Research papers

National hispanic people meter sample

The paper describes and discusses the sample design to measure television viewing among the Hispanic population in the U.S. using a peoplemeter. The sample design is a two phase sample. The first phase sample is a sample of U.S. households in which...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Edward A. Schillmoeller
Company: Nielsen
May 1, 1994
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Citation

Schillmoeller, E. A. (1994a, May 01). National hispanic people meter sample. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/national-hispanic-people-meter-sample