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Research papers

Combining dissonance theory to product space constructs

Market segmentation has during the past few years been an intensively discussed topic. The discussion has, however, caused a clarification of thinking and a more effective utilisation of various methods. Market segmentation has so far proceeded in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Eero Meckelborg
June 15, 1971
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Citation

Meckelborg, E. (1971a, June 15). Combining dissonance theory to product space constructs. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/combining-dissonance-theory-to-product-space-constructs