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Research papers
Indian TV industry
Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Romil Ramgarhia, Bipin Mundhwa, Rucha Deshmukh
May 9, 2017
Research papers
Domestic dudes
This paper focuses on the manifestation of masculinity in the domestic space in India, one that demonstrates signs of reduction of gender differences and of emergence of alternative domestic masculinity that actively engages itself with everyday...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
November 16, 2016
Videos
Red alert
It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of sex trafficking. Kidnapped or lured from their homes, these women and girls are forced to succumb to sexual exploitation as sex workers...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ram Prasad, Elca Grobler, Sharan Sharma
June 15, 2016
Research papers
Red alert
It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of sex trafficking. Kidnapped or lured from their homes, these women and girls are forced to succumb to sexual exploitation as sex workers...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ram Prasad, Elca Grobler, Sharan Sharma
May 19, 2016
Research papers
Slow burn to fiery flame
This is an account of how market researchers can apply the expertise of data analysis in non-traditional research to deliver leading-edge insight. The issue explored is slow growth in the coffee category. Going beyond primary research, three...
Catalogue: Asia Pacific 2016: Get Connected!
Author: Ritanbara Mundrey
May 19, 2016
Research papers
The Karma of give & take
Powerful forces of culture can impact the adoption of the modern notion of e-commerce. In India, myths that date back a thousand years still affect the psyche in relation to e-commerce. It would be misleading to assume that the trajectory of...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Raji Bonala, Abhijit Patnaik, Misha Mathew
November 18, 2015
Videos
The evolution express
The interplay of generations cannot be overstated as an area that needs better understanding, especially in the collective societies of India, that allow for inter-generational exchange at multiple levels. Children, parents, grandparents and even...
Catalogue: Congress 2015: Revelations
Author: Arindam Mohanty
June 15, 2015
Research papers
Shedding the chastity belt
India has been a latecomer to the sexual revolution. It is only now that society and brands are having to acknowledge and respond to the Indian woman's demand for sexual equality and everything that comes with it. This paper discusses implications...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Farah Bashir, Karan Kumar, Poonam V. Kumar
Company: KANTAR TNS Malaysia
June 15, 2015
Videos
