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Cabrera and de Bias (1998a, June 15). Re-establishing the bond of brands and advertising with consumers. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/re-establishing-the-bond-of-brands-and-advertising-with-consumers
Domingo de Bias, E. (1992a, June 15). Quality of exposure. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/quality-of-exposure