You searched for: "*"

The results has been filter on Authors containing Enrique Domingo De Bias.
ANA has found 2 results for you, in 119 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Re-establishing the bond of brands and advertising with consumers

Spanish consumers and manufacturers are showing signs of a mismatch regarding needs and expectations from brands and advertising. During the spring of 1971 Inner Research conducted research applying a qualitative methodology to the brand issue....

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Authors: Adolfo Estrella Cabrera, Enrique Domingo de Bias
June 15, 1998
×

Citation

Cabrera and de Bias (1998a, June 15). Re-establishing the bond of brands and advertising with consumers. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/re-establishing-the-bond-of-brands-and-advertising-with-consumers


Research papers

Quality of exposure

The paper is divided into two parts. First, recent changes with regard to the Spanish TV offer are briefly discussed, outlining the evolution from a public monopoly with only two channels of national coverage to the current situation, in which the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Enrique Domingo de Bias
June 15, 1992
×

Citation

Domingo de Bias, E. (1992a, June 15). Quality of exposure. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/quality-of-exposure