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Research papers

Determinants of brand disloyalty

The car market has a remarquably high proportion of loyal customers. About 50 % of new car buyers choose for their new car the same brand as for the previous one. However, the economic and competitive situation may iead to an erosion of this figure....

Catalogue: International Automotive Marketing Conference 1994
Authors: Eric Lapersonne, Giiles Laurent, Jean-Claude Vessilier
June 15, 1994
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Citation

Lapersonne, Laurent and Vessilier (1994a, June 15). Determinants of brand disloyalty. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/determinants-of-brand-disloyalty