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Research papers

Why social commerce engines will power next-gen market research

The maturation of online social commerce has opened the door to a new type of market research. This new form is rooted in the fluid world of social engagement, where customer product experience proves as challenging to MR as the transition from...

Catalogue: Congress 2012: Accelerating Excellence
Authors: R. Scott Evans, Erin Defossé
Company: Bazaarvoice
September 13, 2012
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Citation

Evans and Defossé (2012a, September 13). Why social commerce engines will power next-gen market research. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/why-social-commerce-engines-will-power-next-gen-market-research