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Research papers

Forecasters, marketing researchers and marketing managers

Marketing researchers and marketing managers should get closer to the experts in forecasting and scenario planning. We present a review of the key issues in successfully implementing forecasts in an organization, with specific reference to...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Gillian Rice, Essam Mahmoud
September 1, 1997
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Citation

Rice and Mahmoud (1997a, September 01). Forecasters, marketing researchers and marketing managers . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/forecasters-marketing-researchers-and-marketing-managers-