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Research papers

Generalizations from accumulating copy test results

Over four years, 323 print advertisements were studied for stopping power and/or communication. Stopping power is measured by exposing ads from slides on a magazine-size rear projection screen, for 1.25 sec. unless stopped by respondent; percent who...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Eugene C. Pomerance
June 15, 1977
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Citation

Pomerance, E. C. (1977a, June 15). Generalizations from accumulating copy test results. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/generalizations-from-accumulating-copy-test-results