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Research papers

Jack in the tiffin box

Mothers struggle every morning to fill their childrens' lunchboxes (tiffins) with items that are nourishing, satiating, healthy and actually get eaten. However, the child wants to be surprised with interesting foods that can even make his friends...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Subhransu Rout, Sangeeta Gupta, Farheen Romani
November 28, 2004
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Citation

Rout, Gupta and Romani (2004a, November 28). Jack in the tiffin box. ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/jack-in-the-tiffin-box