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Research papers

A cost effective approach for measuring out-of-home viewing

Even though the idea of a portable-only panel may seem appealing for its conceptual simplicity, a deeper analysis reveals a number of systematic drawbacks that may easily offset any advantages over fixed-meter panels.On the other hand, capturing the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Fernando Falcon
June 23, 2005
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Citation

Falcon, F. (2005a, June 23). A cost effective approach for measuring out-of-home viewing. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/a-cost-effective-approach-for-measuring-out-of-home-viewing