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Yasuda and Spence (1999a, June 15). Putting market research at the heart of the media planning process. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/putting-market-research-at-the-heart-of-the-media-planning-process
Smith, A. (1998a, October 20). Better planning by improved learning from campaign tracking research. ANA - ESOMAR. Retrieved September 26, 2024, from
Becker and Dielenschneider (1998a, June 15). Generation Golf. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/generation-golf
Glaros, E. (1997a, November 01). A constructive approach to advertising testing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-constructive-approach-to-advertising-testing
Hansen, F. (1997a, September 01). Quantifying creative contributions . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/quantifying-creative-contributions-
Gaines and Rolls (1997a, June 15). Diagnostic evaluation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/diagnostic-evaluation
Mendes, Nogueira and Riscal (1997a, June 15). Viewing and coverage of the billboard medium (Spanish). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/viewing-and-coverage-of-the-billboard-medium-spanish-
Weser, A. (1997a, June 15). Advertising increases market shares and media mix achieves most. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-increases-market-shares-and-media-mix-achieves-most
Smith, A. (1997a, June 15). Proof of performance. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/proof-of-performance