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Research papers

A viable new segment?

This paper explores the viability of Hispanic youth as a target market segment for the North American Automotive industry, and provides an understanding of the similarities and differences between this segment and North American youth in general. The...

Catalogue: Automotive 2006
Authors: Tom Anderson, Frank Leinweber
February 27, 2006
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Citation

Anderson and Leinweber (2006a, February 27). A viable new segment?. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/a-viable-new-segment-