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Hodson and Falconer (1993a, June 15). Myth or reality?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/myth-or-reality-
Phillips and Falconer (1981a, August 23). Optimizing profitability through research amongst retail customers and staff. ANA - ESOMAR. Retrieved September 26, 2024, from