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Yuan and Basabe (2018a, May 14). McDonald's deeper consumer understanding. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding-9306
Yuan and Rodrigo (2018a, March 15). McDonald's deeper consumer understanding. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding