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Jaronski, Bloemer, Vanhoof and Wets (2001a, June 01). Gaining insight into characteristic of online audiences with a new approach . ANA - ESOMAR. Retrieved September 24, 2024, from
Bloemer, Brijs, Swinnen and Vanhoof (1998a, September 01). Identifying latent dissatisfied customers . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/identifying-latent-dissatisfied-customers-