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Alford, G. (1996a, November 01). Marketing in Asia . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/marketing-in-asia-
Alford, G. (1994a, June 15). A new macro-level segmentation model for business-to-business marketing. ANA - ESOMAR. Retrieved September 20, 2024, from