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Research papers

The third generation of qualitative research

Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...

Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
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Citation

Guelfand, G. (1989a, September 01). The third generation of qualitative research. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-third-generation-of-qualitative-research


Research papers

The third generation of qualitative research (French)

Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...

Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
×

Citation

Guelfand, G. (1989a, September 01). The third generation of qualitative research (French). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-third-generation-of-qualitative-research-french-