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Research papers

Going Beyond Insights

Times are tough, and that is a bit of an understatement. We are being bombarded with news headlines about the interest rate hikes, increased costs of living, shaky stocks and bonds, the lingering pandemic, the energy crisis, the war in Ukraine and a...

Catalogue: Congress 2023
Authors: Sally Joubert, Georgia Phillips
September 27, 2023
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Citation

Joubert and Phillips (2023a, September 27). Going Beyond Insights. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/going-beyond-insights


Videos

Going Beyond Insights

Times are tough, and that is a bit of an understatement. We are being bombarded with news headlines about the interest rate hikes, increased costs of living, shaky stocks and bonds, the lingering pandemic, the energy crisis, the war in Ukraine and a...

Catalogue: Congress 2023
Authors: Sally Joubert, Georgia Phillips
Company: Luma Research
September 27, 2023
×

Citation

Joubert and Phillips (2023a, September 27). Going Beyond Insights. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/going-beyond-insights-12173


Research papers

Mobile research goes to the game

This paper shares the story of our mobile research evolution from early stages and challenges trough to the current state of play opportunities. This approach is unique because as far as we know there has been little documented mobile advertising...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Joubert, James Burge, Georgia Phillips
May 13, 2014
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Citation

Joubert, Burge and Phillips (2014a, May 13). Mobile research goes to the game. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/mobile-research-goes-to-the-game


Research papers

Global advertising that sells

This presentation searches for the Holy Grail of advertising - an understanding of how advertising works locally and globally, unlocking the secrets of effective advertising to build successful brands.Initially the presentation examines new learning...

Catalogue: Congress 2005: Making A Difference
Authors: Spike Cramphorn, Georgia Phillips
Company: Add+Impact International
September 21, 2005
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Citation

Cramphorn and Phillips (2005a, September 21). Global advertising that sells. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/global-advertising-that-sells