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Laurent and Lambert-Pandraud (2005a, January 30). How old is your consideration set?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-old-is-your-consideration-set-
Laurent, Little and Le Roy (1993a, June 15). Diagnosing feedback VS. heterogeneity in consumer loyalty: A non-parametric approach. ANA - ESOMAR. Retrieved September 26, 2024, from
Corstjens, Laurent and Rostand (1987a, October 08). Evaluating the impact of marketing mix variables on market shares. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluating-the-impact-of-marketing-mix-variables-on-market-shares
Laurent and Kapferer (1987a, September 01). Thresholds in brand awareness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/thresholds-in-brand-awareness
Kapferer and Laurent (1987a, September 01). Thresholds in brand awareness (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/thresholds-in-brand-awareness-french-
Laurent and Kapferer (1984a, June 15). Marketing analysis on the basis of consumers' degree of involvement. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-analysis-on-the-basis-of-consumers-degree-of-involvement
Kapferer and Laurent (1980a, September 01). Are early triers innovators?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/are-early-triers-innovators-