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Burrows and Dupasquier (1994a, June 01). Determining the price of a product in the pharmaceutical market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/determining-the-price-of-a-product-in-the-pharmaceutical-market
Burrows, N. J. (1991a, June 15). A market model used to develop the positioning platform for a new antihypertensive. ANA - ESOMAR. Retrieved September 26, 2024, from