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Research papers

Social graph theories

Has the monopoly of traditional population segmentation criteria and sampling methods come to an end? Can demographics (employment, age, sex, ethnicity, etc) or behavioural (consumption and cultural habits) criteria be replaced by new "community...

Catalogue: Congress 2008: Frontiers
Authors: Anthony Hamelle, Guilhem Fouetillou
Company: Linkfluence
September 26, 2008
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Citation

Hamelle and Fouetillou (2008a, September 26). Social graph theories. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/social-graph-theories