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Research papers

Behind the closed doors of Saudi Harems

For years, marketers have considered the Saudi female consumer segment as taboo, especially as they are completely veiled and can not be approached or touched. This paper provides insights into female segments in Saudi Arabia in terms of their...

Catalogue: Qualitative 2005
Author: Hana Balaa
Company: KANTAR TNS Malaysia
November 13, 2005
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Citation

Balaa, H. (2005a, November 13). Behind the closed doors of Saudi Harems. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/behind-the-closed-doors-of-saudi-harems