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Alexander, M. (1996a, June 15). The myth at the heart of the brand. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/the-myth-at-the-heart-of-the-brand
de Chernatony and Dall'Olmo Riley (1996a, June 15). The gap. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/the-gap
Turton and Gatt (1996a, June 15). Lost sales research. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/lost-sales-research
B.V., E. (1996a, May 01). Marketing and research today (May 1996). ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/marketing-and-research-today-may-1996-
Baglioni Hadjigavriel, A. R. (1996a, March 01). Customer value strategies . ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/customer-value-strategies-
Cregan and Badhe (1996a, March 01). A home grown brand . ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/a-home-grown-brand-
Krikorian and de Masi (1996a, March 01). Brand fitness . ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/brand-fitness-
Baker and Ryan (1995a, June 15). Global branding. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/global-branding
Gibbs and Boguszak (1995a, April 01). Open-market aftershocks. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/open-market-aftershocks