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Research papers

Globalization of market research tools

The paper describes a research approach which is particularly suited for international research: a standardized pack test methodology which utilises latest multimedia technologies for on-screen testing of new pack designs. The digitalization of the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Harriet Dehde, Dirk Frank
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1999
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Citation

Dehde and Frank (1999a, September 01). Globalization of market research tools . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/globalization-of-market-research-tools-