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Schultz, Haigh and Schultz (2004a, September 19). A roadmap for developing an integrated, audience-focused, market research-driven organisation. ANA - ESOMAR. Retrieved September 26, 2024, from
Schultz and Schultz (2000a, September 01). The Internet and the effects of eCommerce on the brand. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-internet-and-the-effects-of-ecommerce-on-the-brand