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Research papers

The impact of new media on the communication process

Buyer-seller relationships, networks and partnerships are rapidly becoming key issues in marketing. Indeed it is now recognized that building and maintaining interactive strategic relationships have significant long term implications for a company's...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Authors: Heiko Falk, Axel Schmidt
June 15, 1997
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Citation

Falk and Schmidt (1997a, June 15). The impact of new media on the communication process. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-impact-of-new-media-on-the-communication-process