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Research papers

Patient's influence on the marketing of pharmaceutical products

A dynamic marketing function will respond rapidly to pressures caused by changes in the environment within which the company operates. The pharmaceutical industry, like all others, operates within a number of different environments - industrial,...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Helen Smith
February 1, 1979
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Citation

Smith, H. (1979a, February 01). Patient's influence on the marketing of pharmaceutical products. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/patient-s-influence-on-the-marketing-of-pharmaceutical-products