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Research papers

The use of retailer panel for test marketing

The use of retail panels for measuring, the impact of a new brand on the market, is an invaluable and indispensable method. A new brand must, if successful, make a measurable difference to the existing market, though how far test market results can...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Henry Nowik
June 15, 1963
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Citation

Nowik, H. (1963a, June 15). The use of retailer panel for test marketing. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-use-of-retailer-panel-for-test-marketing