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Research papers

Migrating consumer research to public policy

This paper presents an approach to sensitive social issues such as terrorism, genetically modified foods, obesity, etc., using state of the art research typically used among consumers: conjoint measurement and segmentation.Rather than relying on...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Hollis Ashman, Howard R. Moskowitz, Ira Teich
Company: Moskowitz Jacobs Inc.
May 9, 2004
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Citation

Ashman, Moskowitz and Teich (2004a, May 09). Migrating consumer research to public policy. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/migrating-consumer-research-to-public-policy