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Moskowitz and Hartmann (2008a, September 26). Learning to win. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/learning-to-win
Moskowitz and Hartmann (2007a, May 07). How to generate global insights to create global brands . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/how-to-generate-global-insights-to-create-global-brands-
Ewald, Moskowitz and Hartmann (2000a, January 01). From multi-country concept testing/optimization to corporate database and beyond. ANA - ESOMAR. Retrieved September 24, 2024, from