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Binns, K. (2010a, March 03). Identifying global targets. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/identifying-global-targets
Taylor and Binns (2002a, February 17). The public health impact of direct-to-consumer advertising in the United States . ANA - ESOMAR. Retrieved September 23, 2024, from