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Case studies

Corevalues? in G.P.s' treatment of angina

This paper presents the results of a research project aimed at identifying the CoreValues ™ associated with UK General Practitioners' (G.P.s 1 ) treatment of angina pectoris. CoreValues form the output of a novel marketing research approach...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Ian Mcmaster, Paul Cawte
June 1, 1994
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Citation

Mcmaster and Cawte (1994a, June 01). Corevalues? in G.P.s' treatment of angina . ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/corevalues-in-g-p-s-treatment-of-angina-