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Fournis, Y. (1971a, June 15). Experimental methods in marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/experimental-methods-in-marketing
Haldane, I. R. (1970a, February 01). Measuring television audience reactions by multivariate analysis techniques. ANA - ESOMAR. Retrieved September 26, 2024, from