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Research papers

New research in a (fairly) new medium

Direct Mail is an advertising medium which has grown rapidly in the last decade and, in Britain, is the third largest in terms of advertising spend but it is one in which research expenditure is disproportionately small. Measurement of the medium...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Geoff Llewellyn, Ian Smith
June 15, 1986
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Citation

Llewellyn and Smith (1986a, June 15). New research in a (fairly) new medium. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/new-research-in-a-fairly-new-medium