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Research papers

Understanding a man's online world

In Turkey, males desire a world which totally belongs to them with all symbols of masculinity and in which they are appreciated by women – and a world with not much more than football, entertainment, speed and games!...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Isil Sahinoz, Nihan Sahan Eren, Didem Sekerel Erdogan
Company: Nielsen
November 16, 2016
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Citation

Sahinoz, Eren and Erdogan (2016a, November 16). Understanding a man's online world. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/understanding-a-man-s-online-world