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Böhne, F. R. (1964a, June 15). Analysis and evaluation of channels of distribution in consumer goods industries. ANA - ESOMAR. Retrieved June 29, 2024, from
Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/market-research-and-management-decisions