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Research papers

The significance of segmentation

If we are going to be successful in our marketing it is necessary to achieve certain standards of profitability. The further removed the customer is from the producing company, the more difficult it is to promote products and services to him without...

Catalogue: The European Marketing Research Review 1972
Author: J. D. Waterworth
June 15, 1972
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Citation

Waterworth, J. D. (1972a, June 15). The significance of segmentation. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/the-significance-of-segmentation