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Research papers

Financial service, brand realities

This paper examines the challenges and opportunities facing financial service brands against a background of structural insecurity in Europe, and explores the most profitable ways of using total communications. It examines the key consumer or...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Author: Jack Paramore
May 1, 1996
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Citation

Paramore, J. (1996a, May 01). Financial service, brand realities . ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/financial-service-brand-realities-