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Donius and von Gonten (1998a, June 15). Effectiveness of television advertising exposure for packaged goods brands. ANA - ESOMAR. Retrieved September 26, 2024, from
Donius and von Gonten (1996a, November 11). Advertising exposure and advertising effects. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-exposure-and-advertising-effects