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Peckham, J. O. (1980a, June 15). Marketing adverting patterns . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/marketing-adverting-patterns-
Peckham, J. O. (1974a, September 01). Marketing advertising patterns . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/marketing-advertising-patterns-