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Blackett and Reeve (1998a, June 15). Brand valuation in telecommunications. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/brand-valuation-in-telecommunications
Blackett, T. (1990a, September 01). Brand valuation. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/brand-valuation
Blackett, T. (1976a, June 15). The use of micro market testing in the evaluation of alternative promotional strategy . ANA - ESOMAR. Retrieved September 23, 2024, from