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Research papers

How extra strong research helped launch extra strong teabags

The research programme was valuable in two main respects. First, it was early experience of a simulated test market in the region which helped in making a launch/no launch decision. In the event the major parameters predicted by the LOCATOR test were...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Janet Katz, Charles A. Rhodes
Company: MEMRB
June 15, 1987
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Citation

Katz and Rhodes (1987a, June 15). How extra strong research helped launch extra strong teabags. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/how-extra-strong-research-helped-launch-extra-strong-teabags