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Research papers

Survey on the consumer's attitude towards coupons in France

This study was conducted in France to obtain a better knowledge on the consumer's attitude towards couponing promotions. Similar studies were conducted by NIELSEN in other countries (United Kingdom and United States) and it is interesting to make...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Jean Barrault
Company: Nielsen
June 15, 1976
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Citation

Barrault, J. (1976a, June 15). Survey on the consumer's attitude towards coupons in France. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/survey-on-the-consumer-s-attitude-towards-coupons-in-france