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Cramphorn and Caldeiro (1999a, June 15). Effective advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/effective-advertising
Cramphorn and Caldeiro (1999a, June 15). Effective advertising (Spanish). ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/effective-advertising-spanish-