You searched for: ""

The results has been filter on Authors containing Jim Thomas.
ANA has found 1 results for you, in 98 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Using customer-based ideation to drive new product development

This paper demonstrates how companies charged with new product development can use an effective, low-cost, qualitative market research methodology to drive the development of new, market-driven products.Most companies face the challenge of developing...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Mark Silverberg, Jim Thomas
November 28, 2004
×

Citation

Silverberg and Thomas (2004a, November 28). Using customer-based ideation to drive new product development. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/using-customer-based-ideation-to-drive-new-product-development