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Research papers

Measuring the Unmeasurable Future: A New Strategic Foresight Methodology

At McDonald's, we believe that creating impact is all about the choices we make about the future. As a business, as people and as a wider society, we all face similar issues with seemingly umprecedented uncertainty and dizzying speed of change. in...

Catalogue: Forecast. Forward. Faster
Authors: Joanna Lepore, Yannis Kavounis
Companies: McDonald's Corporation, Descartes and Mauss
February 28, 2023
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Citation

Lepore and Kavounis (2023a, February 28). Measuring the Unmeasurable Future: A New Strategic Foresight Methodology. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/measuring-the-unmeasurable-future-a-new-strategic-foresight-methodology


Videos
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Citation

Lepore, J. (2021a, October 25). Trust me, I'm a futurist.. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/trust-me-i-m-a-futurist-


Research papers
×

Citation

Lepore, J. (2021a, October 25). Trust me, I'm a futurist.. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/trust-me-i-m-a-futurist--11783