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Research papers

Action-based system to maintain customer loyalty

In 1993 Deutsche Telekom began to tackle systematically the issue of customer satisfaction. To this end, Deutsche Telekom uses the TRIM system from Infratest AG in Munich. TRIM produces data about customer loyalty and customer satisfaction with...

Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Johannes Adler
Company: Deutsche Telekom
September 1, 1995
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Citation

Adler, J. (1995a, September 01). Action-based system to maintain customer loyalty. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/action-based-system-to-maintain-customer-loyalty