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Research papers

Forsys/Mavis And Market/E.I.S. forecasting-oriented information systems for use on the operational and strategic levels of decision making

The paper gives a brief outline of information demands in practical marketing with special emphasis on forecasting. It describes the different needs for information according to the forecasting horizon and the position on the scale between fast,...

Catalogue: Seminar 1980: Information Systems In Action
Author: Johannes M. Becher
June 15, 1980
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Citation

Becher, J. M. (1980a, June 15). Forsys/Mavis And Market/E.I.S. forecasting-oriented information systems for use on the operational and strategic levels of decision making. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/forsys-mavis-and-market-e-i-s-forecasting-oriented-information-systems-for-use-on-the-operational-and-strategic-levels-of-decision-making